O acordo plurianual é a mais recente adição ao portfólio de futebol da propriedade do Super Group, juntamente com acordos na Primeira Liga Inglesa com o West Ham como principal parceiro e Brighton como parceiro global e oficial, bem como acordos com clubes da La Liga e do Bundesliga.
A nova parceria irá melhorar a experiência dos adeptos, criando activações globais e conteúdo exclusivo em todas as plataformas de mídia social.
A marca Betway aparecerá em painéis publicitários no Emirates Stadium, com capacidade para 60.000 pessoas, em todos os jogos nacionais da Primeira Liga Inglesa, FA Cup e Carabao Cup, dando visibilidade aos adeptos do Arsenal em todo o mundo.
O Arsenal construiu uma forte ligação com África e cativou a imaginação dos adeptos de todo o continente com a sua atraente marca de futebol, além de contratar muitas estrelas africanas ao longo dos anos.
A Betway também irá realizar treinamentos aprofundados sobre Código de Conduta e Jogo Responsável a todos os jogadores e funcionários do clube, que descrevem os regulamentos e fornece educação sobre os danos relacionados ao jogo, assim como e as ferramentas de suporte disponíveis. Isto se soma ao trabalho que o Arsenal faz com a FA e a PFA para apoiar os jogadores nesta área.
Anthony Werkman, CEO do Grupo Betway, disse:
“Tendo construído um dos portfólios globais de patrocínio desportivo mais emocionantes e invejáveis de qualquer sector, estou muito entusiasmado em anunciar nosso novo acordo como Parceiro Oficial Global de Apostas do Arsenal, equipe da Primeira Liga Inglesa.
“Estamos entusiasmados em trabalhar juntos para oferecer óptimos conteúdos e experiências para a enorme base global de adeptos do Arsenal e a Betway também trabalhará com o clube para garantir que a parceria siga os protocolos de marketing da indústria e importantes práticas de jogo responsável.
“Estamos ansiosos para apoiá-los em sua jornada, tanto no mercado interno assim como pela Europa, nesta temporada e além.”
Juliet Slot, Directora Comercial do Arsenal, disse:
“Temos o prazer de anunciar a Betway como nosso parceiro oficial global de apostas. É a mais recente de uma série de marcas globais que se juntaram à nossa família de parceiros nas últimas semanas, mais um sinal da nossa força comercial como clube. Estamos entusiasmados em trabalhar com a Betway para trazer mais experiências aos nossos adeptos em todo o mundo e promover a importância do jogo responsável.”
Além do futebol, a Betway construiu um portfólio invejável de patrocínios em uma ampla variedade de desportos que incluem tênis, críquete, corridas de cavalos, NBA e NHL.
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